While working as the lead designer on this project at CHOi Design, I was responsible for the next generation of GUM flossers. This new line addresses all of the pain points found in previous generations and competitor flossers.
Designed with a wide head for enhanced maneuverability, a wide finger rest for comfort and control, a ribbed grip and wide handle to prevent slipping, and a long pick, this flosser greatly improves the user experience.